Doctor Pepper commercial labelled "It's Not For Women"
Disclaimer: Sorry Ben! I didn't realize you had already written an entry on this commercial.
Wednesday, 30 May 2012
"It's Not For Women"
I remember a while ago seeing Dr. Pepper being advertised in a sort of satire action film commercial. It advertised the drink as being "manly", and suggested that action films are strictly for men and women's interests are strictly to romantic comedies. This commercial actually made me very angry. I am a fan of superhero movies, and I am sick of society telling me I should prefer Nicholas Sparks films. When my dad and brother were planning to go see The Avengers, my dad was surprised when I said I wanted to go see it too. Why? Because commercials like this Dr. Pepper ad are continually reinforcing gender segregation. I can't believe that it is the 21st century and the media is still telling us how we are expected to act because of a biological difference. I also can't believe that something as simple as watching an action movie or drinking a Dr. Pepper is considered defying the media's expectations for me as a girl.
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I, too, find this disturbing. When did this first play on television? Are we not in the century when women are allowed to vote alongside men? Are women not out seeking careers in fields filled with both men and women? There should be less gender segregation in the media. I am tired of hearing what others have to say about my femininity. Am I not feminine because I like Star Wars and Indiana Jones? I pride myself on liking both romantic comedies and chase scenes (though the latter being my preference) because I live in the 21st century, where gender shouldn't be an issue.
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